Yadim for Maybelline New York took inspiration from the beauty pageant themed, politically charged Opening Ceremony FW 2016 show to create a deconstructed version of a traditional pageant girl for each runway look. “The show combines celebrities and models and some satire in the performance, so we wanted the makeup to be a simplistic version of what pageant makeup would be.” Yadim says.

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    To begin, Yadim applies Dream Cushion Fresh Face Liquid Foundation to cover any blemishes or imperfections, leaving the skin mostly raw.

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    For the eyes, Yadim uses Eyestudio Master Duo 2-in-1 Glossy Liquid Liner in Black Lacquer to create a straight, elongated wing.

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    On the eyes he blends Color Sensational The Loaded Bolds in Pitch Black with Lip Studio Shine Shot Glassy Topcoat and applies onto each eyelid to add a smoky sheen.

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    Yadim applies “face tape” up against the hair line and threaded into the hairstyle to pull the eyes back taut, to play a bit more on the pageant vibes of the performance. He finishes with Color Sensational The Loaded Bolds in Wickedly White on the brow bone as a highlight.

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